Richard Monturo
Richard Monturo is a globally-recognized expert in cross-cultural marketing and advertising. He was a Director of Strategic Planning for three international ad agency networks and one boutique: DDB, Lowe, TBWA, and Strawberryfrog (now Amsterdam Worldwide). He has developed award-winning campaigns on every continent for leading multinationals, including McDonald’s, ABSOLUT, Heineken, Volkswagen, Diageo, Nissan, HSBC, SAP, Michelin, FIFA, and Sony.
Richard is the author of several marketing papers, including a chapter on consumer insights for Beyond Disruption, the sequel to the marketing book by TBWA CEO Jean-Marie Dru, and articles in Campaign, Brand Strategy, Adweek and Ad Age. He has presented versions of BRIC Pop to companies and audiences in Europe, India, China, and Brazil, with enthusiastic response. In Brazil, he was covered twice in Propaganda e Marketing, and was a guest on Ana Maria Braga’s morning program, Mais Você.
Richard is a graduate of Northwestern University, and has lived or worked in the U.S., Australia, New Zealand, Singapore, the Netherlands, Sweden, France, and Germany. When he's not in one of the BRICs, lives with his family in Key West, Florida.
