The next 40 years of global pop culture will be built with four BRICs
Nearly 10 years into the 21st century, a new creative world is forming.
Very soon, a lot of the world’s best art, fashion, music, entertainment, media, design, and style will be coming to you from Brazil, Russia, India, and China. The BRICs have been tipped by Goldman Sachs (who coined the acronym) to become four of the six largest economies in the world by 2050. But it isn't just about the money.
BRIC Pop reveals another side to these four countries: their rising creative and cultural power. It’s just as significant as their economic story, and has major implications for entertainment, media, creative and marketing industries in the U.S., Europe, and Japan. Plus, it’s fun.
I spent two years traveling to 42 cities, from Ahmedabad to Yekaterinburg, discovering first-hand how the BRICs have shifted from exporters of products, services, and commodities to arbiters of pop cultural ‘cool’.
BRIC Pop introduces you to a world where Brazilian television and rock music, Russian movies and design, Indian luxury and publishing, and Chinese videogaming and contemporary art are just a few of the pop culture surprises that will set the standards for the rest of us.
We in the West, even in areas we thought would be safe from global competition, are going to have to expand our skills to compete with a generation of BRIC talent that’s hungrier, more open-minded, energetic and determined.
But there are things you can learn from the BRICs, whether you're in the business of creativity or use creativity in your business.
BRIC Pop is your guide to the pop culture of 2050, starting now.
The BRIC Pop Project
BRIC Pop is a book, a presentation, a series of workshops and content, and the gateway to the creative excellence of 42% of the world population. It's an invitation to you to discover and contribute to the future of pop culture. Welcome!